All successful marketing strategies in sport or events must take into account the complex
behaviour of consumers. This book offers a complete introduction to consumer behaviour in …

This study explores the relationships among sport stadium visitors' experiences, satisfaction,
team brand image, and destination image. A text mining approach was first used to analyse …

Research question In this short article, we explore whether highly diversified professional
football clubs, from an investor perspective, are better prepared for an unpredictable global …

Corporate brand identity is becoming a strategic issue in the UK fashion industry, as it is
complex and constantly under pressure to differentiate. Fashion brands are expanding …

Research question: The research aims to focus on fan perceptions of the commercial
challenges in relation to English Football League (EFL) Championship clubs and, to …

Research question In response to calls for additional research on strategic brand
management in sports, we examine brand governance practices in the novel and under …

Football clubs operate as a global business and need to have a connection with
stakeholders. Nowadays the main and the most effective way to interact are social media …

Eduardo Nishida1 Jacques Demajorovic2 Dafne Oliveira Carlos de Morais3 CORPORATE
SOCIAL RESPONSIBILITY IN FOOTBALL AND ITS INFLU Page 1 1 de 44 e-ISSN: 2176-0756 …

The goal is to develop an empirical model for successful brand loyalty formation in the sports
sphere. There are six objectives: 1. Review and analyze scientific studies that focus on …

Gone are the days when football was all about who scored the most goals. With the
unstoppable growth in popularity of the world's most famous sport, it is increasingly essential …