ABSTRACT The current Systematic Literature Review (SLR) represents the first attempt to
systematically classify the factors influencing consumers' decision-making process to …

With the increased focus on environmental preservation and consumer well-being, the sale
of organic cosmetics across the globe is gradually increasing. However, consumer hesitancy …

This study was undertaken to understand the antecedents of continuous purchase intention
(CPI) of organic personal care products (OPCPs). It draws on the theory of planned behavior …

With the current pandemic, the health-conscious consumer segment, a niche segment, has
emerged as a major market for a range of products and services. It is necessary for …

Prickly pear seed oil is becoming increasingly popular in green cosmetics due to its skin
benefits. However, there is a lack of research on consumer demand and perception of …

Purpose The demand for green personal care products (GPPs) has been growing globally
due to increasing health-care concerns. However, the purchase rate of these products …

As consumers' interest in green cosmetics and their desire for the presence of natural, eco-
friendly ingredients in cosmetic products increase, the green cosmetics market has also …

Today, the Chinese beauty market is expanding rapidly. As of now, China holds the position
as the second-largest market for beauty and personal care products globally, trailing behind …

Cosmetics are considered high-end items. Beauty items are currently considered essential
in human life. Grooming products are essential for most individuals, both men and women …

The objective of this research is to investigate the determinants of consumer purchase
intention towards organic beauty products by examining the influence of green ads, trust …