Finding reasons to choose a campus: The impact of social media and brand strategy

Nofrizal, U Juju, Aznuriyandi - Higher Education Quarterly, 2024 - Wiley Online Library
This study comprehensively identifies the determinants in students' campus selection
decisions, emphasizing the crucial role of brand pride in the process. With the participation …

Impact of Advertising Strategies on Developing Brand Awareness: Role of Cultural Differences

AN Albarq, S Kumar, L Piaralal… - Transnational …, 2023 - transnationalmarket.com
Advertising is the most significant method for increasing brand sales. Thus, this study aimed
to assess the effect of advertising methods (repeated exposure, YouTube advertisements …

The Significance Effect of Social Media on The Achievement Motivation of Students in The Era of Industrial Revolution 4.0

A Benawa - Proceedings of the 7th International Conference on …, 2023 - dl.acm.org
The background of this research is that currently the world of education, especially in tertiary
institutions, cannot escape from the effect of the 4.0 industrial revolution in almost all its …

The Powerful Effect of Social Media and The Mental toughness on Achievement Motivation of the Students by Blended Learning in the Digital Era

A Benawa, PH Witono - E3S Web of Conferences, 2023 - e3s-conferences.org
The background of this research is the problem that in the digital era students follow the
learning process with a blended learning system. In the blended learning, there are times …

Implementing Value Co-Creation by Developing Service Dominant Logic Through Telkom Marketing Content Innovation Program

NNR Ujiati, EG Marsasi - SENTRALISASI, 2024 - ejournal.um-sorong.ac.id
The objective of this study is to examine the digital innovation and marketing strategies
employed by PT Telkom Indonesia in order to gain a competitive advantage within the …

Social media marketing y la promoción del restaurante El Tambito, Tarapoto, 2021

JC Pinedo Vasquez, N Villamar Saavedra - 2023 - tesis.unsm.edu.pe
Social media marketing y la promoción del restaurante El Tambito, Tarapoto, 2021 La
presente investigación titulada “Social media marketing y la promoción del restaurante El …

Loyalty Through Brand Awareness on Instagram Coffee

RT Wiraguna¹, SA Tamara… - Proceedings of the 4th …, 2024 - books.google.com
This study aims to describe the knowledge and explanation of whether social media
marketing influences brand loyalty through brand awareness for followers of the Starbucks …

[PDF][PDF] Use of Social Media and Study Habits: A Correctional Study of University Students

G Nabi, H Naqeeb - researchgate.net
The use of social media is becoming an addiction by the students and the teachers have to
face the challenge to keep their students intact with books. Based on the assumption that the …

STUDY OF EFFECTS OF SOCIAL MEDIA ON THE STUDIES OF MEDICAL STUDENTS OF NISHTAR MEDICAL UNIVERSITY

B Ijaz, U Mateen, S Asiya, A Naqvi - JNMU, 2019 - journal.nmu.edu.pk
Objectives: To determine the effects of social media on study hours of medical students of
Nishtar Medical University. It is recommended to do intervention programs of optimal use of …