Mutual funds have evolved over the years, in keeping with the changes in the economic and
financial systems, as well as the legal environment of the country. New products have …

The success of a mutual fund depends upon the awareness and confidence level of the
investors. The investment pattern varies with age, education, gender, occupation. The …

Price is always considered as one of the most influential factor in a buying decision.
Payment of price results in exchange of products or services form one party to the other. In …

Indian mutual fund industry has grown during the last few decades. Since its inception in
1964, the industry has introduced several products to cater the needs of investors. Various …

It is said that demographic factors play a vital role in investment decision. Several studies
have found that attitude, perception and awareness level of the investors varies according to …

Customers' satisfaction comes from the customers' positive experience from consumption or
use of the products and services offered by the suppliers. Meeting customers' expectation …

Customer expectation and perceived experience has significant impact on the future of a
product. The purpose of marketing is to identify the expectations of the customers and try to …

Mutual fund investments are growing rapidly. A mutual fund is a type of collective investment
vehicle that pools and collects money from many individual investors and employs that …

The concept of'customer opinion and customer acceptance'is always seen as a widely
accepted area of research amongst the academicians. Studies on customer opinion have …

Mutual fund has emerged as a potential investment option for various categories of
investors. Past studies and reports of the fund houses have clearly shown the upward …