In a globally connected world, it is increasingly common for individuals to belong to and be
influenced by more than one culture. Based on a critique of conceptualizations from …

How has capitalism created or enhanced racism? In what ways do the violent histories of
slavery and empire continue to influence the allocation of global resources? Rethinking …

Although it is well accepted that the self‐concept includes numerous identities, the
preponderance of past consumer identity research has explored one identity at a time and …

Purpose This study aims to examine cosmopolitanism, global social identity, green peer and
social media on green apparel knowledge and sustainable fashion perception. Further, it …

Within an institutional theory framework, this article identifies three interconnected fields of
the marketing institution—research, education, and practice—that contribute to advancing …

Purpose The purpose of this paper is to propose a conceptual framework that highlights the
reinforcing nature of global consumer culture (GCC). In doing so, this paper highlights a …

Intercultural service encounters, in which customers and service employees from different
cultures interact, are becoming more common in the market. Despite the importance of such …

Social network sites (SNS) facilitate eWOM communication among consumers of different
cultures. Building on contact theory and the theory of planned behavior, we propose a …

Purpose The research examined the influence of cosmopolitanism, global self-identity and
online communities on Indian consumers' green knowledge and consequently, its effect on …

Social network use is a global phenomenon, with Facebook taking prime position as
preferred social network service. Use of Facebook is huge in developed and developing …