Purpose The purpose of this study is to systematically review the existing literature on
Islamic marketing and its major impacts on consumer behaviours. In addition, this study …

This study adopts a novel approach by combining two complementary tools: bibliometric
method of scientific mapping and content analysis of 113 published articles on Islamic …

The Covid 19 pandemic caused significant changes, especially those relating to marketing
that led to digital usage. This article aims to determine the prospects and effects of digital …

Abstrak Digital Marketing dalam Perspektif Ekonomi Islam. Pemasaran adalah kegiatan di
mana penjual menawarkan produk yang dapat dibeli oleh konsumen. Sedangkan …

Purpose This study aims to investigate the influence of the Islamic retail mix of product, price,
promotion and store atmosphere on consumers' purchase decisions. Design/methodology …

The increasing number of internet users among Muslims worldwide has open opportunities
for business players to develop Islamic marketing and get attention from them. Social media …

This study analyzed the factors that influence consumer's purchase intention towards halal
products, which are Religiosity, and Halal Awareness, Halal Certification as a moderating …

Purpose This study aims to better understand the Islamic consumption incentives because
the spectacular flourishing of the halal market in different places around the world has grown …

Using critical technocultural discourse analysis with attention to netnography and the
insights of visual rhetoric, this study evaluates the online productions of 4 hijabi (veiled) …

Purpose The development of the banking industry is encouraging increasingly fierce
competition. In the face of banking competition, Islamic banks need to build customer loyalty …