A retrospective evaluation of Marketing Intelligence and Planning: 1983–2019
Purpose The purpose of this study is to map the development of articles published, citations,
and themes of Marketing Intelligence and Planning (MIP) over the 37-year period of 1983 …
and themes of Marketing Intelligence and Planning (MIP) over the 37-year period of 1983 …
[HTML][HTML] Unveiling the controversies of brand identity management: A holistic framework for global B2B companies through a hybrid systematic literature review and …
HA Mahdiraji, AA Kamardi, SHR Hajiagha… - Industrial Marketing …, 2024 - Elsevier
Corporations that present a distinctive and different brand identity are preferable for
customers and the market, create value, and lead in pricing. It helps customers feel the …
customers and the market, create value, and lead in pricing. It helps customers feel the …
Communicating corporate social responsibility (CSR) in the coffee industry: an examination of indicators disclosed
OJ Bradley, GO Botchway - Sustainability Accounting, Management …, 2018 - emerald.com
Purpose The purpose of this paper is to identify the sustainability indicators disclosed by ten
British Coffee Association corporate members in their sustainability reporting and examine …
British Coffee Association corporate members in their sustainability reporting and examine …
[图书][B] Human Centered Organizational Culture
Moreover, the post-coronavirus (COVID-19) pandemic environment has exposed human
beings worldwide to extraordinarily challenging and unprecedented circumstances in 2020 …
beings worldwide to extraordinarily challenging and unprecedented circumstances in 2020 …
Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector
Purpose This study aims to develop a sustainable brand identity model to help organizations
align their managerial practices to sustainable development goals (SDGs) and examine its …
align their managerial practices to sustainable development goals (SDGs) and examine its …
[PDF][PDF] Unveiling the controversies of brand identity management
D Vrontis - Industrial Marketing Management, 2024 - pure-oai.bham.ac.uk
Corporations that present a distinctive and different brand identity are preferable for
customers and the market, create value, and lead in pricing. It helps customers feel the …
customers and the market, create value, and lead in pricing. It helps customers feel the …
Identity-based brand differentiation: Brand Identity Prism application in South African banks
KM Zwakala, P Steenkamp - Journal of Contemporary Management, 2021 - journals.co.za
Background: Branding serves two (2) fundamental purposes-brand differentiation and
identification. Firms need to differentiate their brands in the market while consumers identify …
identification. Firms need to differentiate their brands in the market while consumers identify …
Training as an internal marketing tool within the franchise system
C Domínguez-Falcón, M Fernández-Monroy… - Journal of Service …, 2021 - emerald.com
Purpose The purpose of this paper is to analyse the important role of training (specifically,
training relevance and training transfer) in enhancing franchisor-franchisee relationship …
training relevance and training transfer) in enhancing franchisor-franchisee relationship …
Development of sectoral brands with emphasis on structure and processes
MTA Lourenção, L Miyamaru, JME Giraldi… - Business Process …, 2020 - emerald.com
Purpose Sectoral brand management processes have presented planning, development
and implementation challenges. With the aim of reducing these managerial problems, the …
and implementation challenges. With the aim of reducing these managerial problems, the …
Keberlanjutan Dalam Keterampilan Barista: Monitor dan Evaluasi dari Pengetahuan Barista Terhadap Kopi Spesial di The Coffee Lab Dubai 2021
KA Maspul - JANAKA: Jurnal Pengabdian Masyarakat …, 2021 - lppm-stieatmabhakti.id
The number of coffee shops today is inseparable from the third wave in the coffee supply
chain, especially the growth of specialty coffee in recent times. Sustainability is a key goal for …
chain, especially the growth of specialty coffee in recent times. Sustainability is a key goal for …