The Review of Marketing Research annual series provides current, state-of-the-art articles
by the marketing field's leading researchers and academicians. In contrast to other research …

Barcodes and barcode scanners transformed the grocery industry in the 1970s. I use store-
level data from the 1972, 1977, and 1982 Census of Retail Trade, matched to data on store …

Innovation in marketing channels is a theme that has been treated in reference to specific
areas of innovation or to single categories of subjects within channels. Fewer studies have …

We report that the price of a 6.5-oz Coca-Cola was 5¢ from 1886 until 1959. Thus, we are
documenting a nominal price rigidity that lasted more than 70 years! The case of Coca-Cola …

This paper provides cross‐sectional evidence of convenient prices—prices that simplify and
expedite transactions, reducing the time costs from physically making a transaction. Firms …

The Thanksgiving–Christmas holiday period is a major sales period for US retailers. Due to
higher store traffic, tasks, such as restocking shelves, handling customers' questions and …

This Article is the first sustained economic analysis of personal jurisdiction. It argues that
plaintiffs should be able to sue where they purchased a product which caused injury. Such a …

The chapter analyzes the contribution of technology for boosting innovation within the retail
industry. The study focuses on the main areas of innovation for retailers, both in the …

Online retail search traffic is often concentrated at a “prominent” retailer for a product. The
authors unpack the ramifications of this pattern on pricing, profit, and consumer welfare in an …

Barcode scanners, introduced in the early 1970's, were a foundational process innovation in
the grocery supply chain. By 1984 scanners had been installed in 10% of food stores in the …