Purpose This paper aims to investigate the potentials of virtual reality (VR) for residential
real estate marketing to influence house purchase intention. Design/methodology/approach …

Purpose The housing/real estate sector is one of the most important sectors in any country.
However, existing marketing literature on the home buying behavior and the decision …

Purpose: This paper investigates how the residential real estate sector could take advantage
of the virtual world envisioned by the concept of metaverse–a world of interconnected digital …

This study aims to investigate the response from selected potential buyers on the marketing
communication channel by using the application of virtual reality (VR) in new housing …

The overall Malaysian homeownership rate is declining. However, despite the introduction
of various schemes and interventions, especially to the first time buyers, the gap between …

In the real-estate industry, floor plans are commonly used to communicate spatial layouts of
housing alternatives to house hunters. Using the method of stated preferences, this research …

This paper expands our understanding of vertical urbanism, and specifically the experience
of home in high‐rise housing, by assessing and mobilising a “disorientated geographies” …

This study aims to review the off-plan sales program to identify the financial and marketing
challenges being faced by such programs in Saudi Arabia and formulate consensus-based …

In this article, we will demonstrate how a social semiotic reading of a housing advertisement
campaign differs from the audience reception of it. We have talked to the campaign's …

The increasing progress of technology has affected all aspects of human life. One of the new
technologies for which various applications have been created today is virtual reality …