The role of karma in sustainable consumption remains unknown. This study thus offers a
karmic perspective of pro-environmental consumption, wherein consumers' personal (moral) …

Abstract Value Co-Creation (VCC) is an emerging concept that has vast applications in
theory and practice. Though previous research has provided enough insights on the …

Purpose While the positive effects of customer citizenship behavior are well established,
research on its potential negative consequences is scarce. This study aims to examine the …

This study examines the service relationships between minority service providers and their
majority-group customers, focusing on power attribution, empathy, and emotional labor …

This paper develops a value co-destruction behavior (VCDB) scale in the business-to-
customer (B2C) service context. It uses a multi-method and multistage design, which is …

摘要本研究檢測了移民服務專業人士為各種少數族裔提供日常服務時， 種族對信任關係的影響。
我們將526 位接受測試的猶太裔以色列人和阿拉伯裔以色列人分配到四個場景 …

In the context of big data, the internet celebrity economic marketing model has gradually
become one of the mainstream online marketing models. Internet celebrities use their …

Brand advocacy is a customer behavior desired by the marketer. Researchers are keenly
pursuing to determine its antecedent. Hence, this study aims to investigate the antecedents …

The concept of brand coolness gained researchers' attention recently. Researchers and
practitioners are keen to understand its consequences. This thesis, thus investigates the …

The aim of this study was to model the structural equations of the relationship between
irrational beliefs and emotion management with moral judgment and class control according …