Several studies have empirically explored the association between practices in sustainable
tourism and their impact on tourism marketing. However, bibliometric studies that organize …

Many studies have modeled several different concepts to explain destination loyalty;
however, none have integrated place-oriented (eg, destination image, place attachment) …

Drawing on self-congruity theory, we construct and examine a theoretical model that
explores the effect of destination attachment on revisiting intention via ideal and actual self …

Purpose This study primarily aims to investigate the indirect and direct effects of cultural
heritage rejuvenation experience quality on tourists' revisiting intention through memorable …

El propósito de esta investigación es exponer el avance de la personalidad de marca (PM)
para fines de posicionamiento estratégico (PE) cuyo análisis involucre herramientas …

Virtual reality (VR) is a topic of growing interest. While many researchers have identified
factors that influence satisfaction with VR, additional important factors remain …

This study draws on the theory of total immersion and risk theory to examine how
multisensory virtual reality (MVR) impacts tourists' intention to visit a destination during …

Purpose Utilising brand equity dimensions, this study aims to enhance the literature by
conceptualising and testing heritage brand equity dimensions (ie awareness, image, quality …

While cute advertising appeals are prevalent, their effects in tourism are largely under-
researched. This study contributes to the tourism literature by examining the effects of the …

The present study aims to understand how tourists perceive the sustainable practices
adopted by hotels and rural homestays and how this impacts their well-being. The current …