A neuroscientific method for assessing effectiveness of digital vs. Print ads: Using biometric techniques to measure cross-media ad experience and recall
A Ciceri, V Russo, G Songa… - Journal of …, 2020 - journalofadvertisingresearch.com
Marketers can choose among various media to convey advertising, ranging from printed
advertising on paper to websites through the Internet and mobile through smartphones and …
advertising on paper to websites through the Internet and mobile through smartphones and …
[PDF][PDF] Hedonic pleasure and social image: the effectiveness of Internet advertising
A Yaakop, J Hemsley-Brown - Asian Social Science, 2013 - pdfs.semanticscholar.org
Online travel promotions and campaigns have intensified in recent years and the use of
social media sites (SNS) in promoting tourism destinations is also increasingly common …
social media sites (SNS) in promoting tourism destinations is also increasingly common …
The impact of context on display ad effectiveness: Automatic attitude activation and applicability
S Huang - Electronic Commerce Research and Applications, 2014 - Elsevier
Display and search ads are the most popular Internet ad formats. Instead of being placed on
search engine result pages, display ads are placed on webpages that include more actual …
search engine result pages, display ads are placed on webpages that include more actual …
Has TV advertising lost its effectiveness to other touch points?
I Roozen, M Meulders - Communications, 2015 - degruyter.com
In this paper we analyze the relative effectiveness of the moment of contact (touch point)
between a brand and an individual consumer. The concept of effectiveness is made …
between a brand and an individual consumer. The concept of effectiveness is made …
[图书][B] Wpływ cyfrowej komunikacji marketingowej na angażowanie się w markę i współtworzenie jej wartości przez młodych konsumentów
M Brzozowska-Woś - 2020 - researchgate.net
Kiedy w 2001 roku firma analityczno-doradcza Gallup wprowadziła pojęcie angażowania
się konsumentów (ang. consumer engagement) jako wskaźnika określającego szansę na …
się konsumentów (ang. consumer engagement) jako wskaźnika określającego szansę na …
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans?: Perceptions of direct-to-consumer media: How useful is the …
ABSTRACT The Korean-American market segment is distinct, economically powerful, and
underexamined. This study compared perceived information utility of six direct-to-consumer …
underexamined. This study compared perceived information utility of six direct-to-consumer …
[图书][B] User perception and influencing factors of technology in everyday life
A Mesquita - 2012 - books.google.com
An increasing amount of research is being developed in the area where technology and
humans meet. The success or failure of technologies and the question whether technology …
humans meet. The success or failure of technologies and the question whether technology …
[PDF][PDF] 論美國軍人招募廣告的預示效果: 以採用軍人英雄形象為例
傅文成 - 復興崗學報, 2016 - fhk.ndu.edu.tw
摘要美國軍隊嘗試以招募廣告鼓勵潛在的志願役美國公民, 期望影響其對軍隊的看法趨於正面,
進而增加投入軍旅的意願. 英雄式形象是美軍招募廣告過去美軍最常使用的說服策略之一 …
進而增加投入軍旅的意願. 英雄式形象是美軍招募廣告過去美軍最常使用的說服策略之一 …
[图书][B] Understanding the electronic word-of-mouth communication process: Communication effectiveness and analytic tools
C Tang - 2010 - search.proquest.com
Electronic word-of-mouth (eWOM) has increasingly become an important topic in marketing
and consumer research. However, theory construction and methodology development in this …
and consumer research. However, theory construction and methodology development in this …
Persuasive strategies of the United States military television recruitment advertising during the all-volunteer force era
WC Fu - 2013 - ideals.illinois.edu
This dissertation examined the persuasive strategies of US military recruitment television
advertising with a multi-service branches and multi-generation approaches in the all …
advertising with a multi-service branches and multi-generation approaches in the all …