eWOM Information Richness and Online User Review Behavior: Evidence from TripAdvisor
The growing number of online users commenting on review platforms has fueled the
development of electronic word–of–mouth (eWOM). At the same time, merchants have …
development of electronic word–of–mouth (eWOM). At the same time, merchants have …
How perceived social media influences consumers' WOM on social media: The moderating impact of fear of negative evaluation
S Bozkurt - Journal of Retailing and Consumer Services, 2025 - Elsevier
This research examines how perceived social media agility (PSMA) influences social media
word-of-mouth (SMWOM), both straightly and indirectly through perceived brand fairness. It …
word-of-mouth (SMWOM), both straightly and indirectly through perceived brand fairness. It …
Navigating sentiment dynamics in social media: The role of information characteristics in promoting green consumption across multiple domains
H Huang, K Sun, R Long - Environmental Impact Assessment Review, 2025 - Elsevier
In the context of growing attention to environmental crises and sustainable development, the
emotional expressions of social media users not only shape the formation of green …
emotional expressions of social media users not only shape the formation of green …
The impact of social media marketing (SMM) on repurchase intention with e-Wom and brand image as mediation (study on consumers of Lemonilo instant noodles in …
EH Prasetio, M Marsudi, E Handayanto - World Journal of Advanced …, 2024 - wjarr.co.in
This study aims to examine the influence of Social Media Marketing (SMM) on repurchase
intention of Lemonilo Instant Noodle products, mediated by Electronic Word of Mouth (E …
intention of Lemonilo Instant Noodle products, mediated by Electronic Word of Mouth (E …
Trending towards overconsumption: The role of social media in shaping Swedish Gen Z's buying patterns
C Hagerborn, I Ivarsson, S Linde - 2024 - diva-portal.org
The fast fashion industry's rapid growth has transformed consumer behavior, driven by
frequent trend changes and low prices. However, this has resulted in negative …
frequent trend changes and low prices. However, this has resulted in negative …
The Influence Of The E-WOM, E-Trust, and E-Service on Purchase Decision: Study on TikTokShop Marketplace Users in West Jakarta
A Sriyanto - International Journal of Social Service and …, 2024 - ijssr.ridwaninstitute.co.id
The research aimed to investigate the influence of E-WOM, E-Trust, and E-Service on
purchase decisions among active users of the TikTokShop marketplace in West Jakarta …
purchase decisions among active users of the TikTokShop marketplace in West Jakarta …