As the world grapples with the pressing challenges of environmental degradation and
climate change, the need for sustainable development has become paramount. Green …

Greenwashing is a prevalent issue in the fashion and textile industry, a sector known as one
of the largest industrial polluters worldwide. The multi-trillion-dollar industry's trend-driven …

This paper aimed to understand consumer behaviour based on different constructs of buying
behaviour antecedents, which included attitudes towards social aspects, green values, the …

Purpose The COVID-19 epidemic caused significant disruptions to numerous supply chains.
In order to enhance the resilience of supply chains, Collaboration (CO), Information …

The purpose of this systematic literature review is to identify trends in Green HRM research
related to sustainability over the past decade and to determine how green human research …

Purpose: This research explores the interplay between deep learning algorithms, trust in
sustainable advertising, and prior knowledge of deep learning algorithms in shaping …

This study raises environmental and sustainability issues. This research consists of several
parts. First, the literature review focuses on green marketing orientation. Second, the …

This study examines the position and development of the sustainable marketing concept in
the academic literature through a bibliometric approach. The analysis conducted on 327 …

Marketing is a core business function to communicate the value of a product to its customers.
Digital technologies have transformed this business function into digital marketing, which is …

Este estudo tem como objetivo identificar as diferenças entre as ações de marketing verde e
de tendência ao greenwashing, bem como suas implicações para as práticas de …