[HTML][HTML] A thematic review on using food delivery services during the pandemic: insights for the post-COVID-19 era
The food delivery service is the most typical and visible example of online-to-offline (O2O)
commerce. More consumers are using food delivery services for various reasons during the …
commerce. More consumers are using food delivery services for various reasons during the …
The impact of sales effort on a dual-channel dynamical system under a price-sensitive stochastic demand
Sales efforts play a crucial role in dynamic retail management and can have a significant
impact on the overall success of a retail business. The primary goal of sales efforts is to …
impact on the overall success of a retail business. The primary goal of sales efforts is to …
Why employees continue to use O2O food delivery services? Moderating role of sedentary behavior
P Yao, Y Li - Journal of Retailing and Consumer Services, 2024 - Elsevier
Since the COVID-19 pandemic, online-to-offline food delivery service (O2OFDS) has
become increasingly popular around the world. Employees constitute a major user segment …
become increasingly popular around the world. Employees constitute a major user segment …
Beyond self‐interest: how altruistic values and human emotions drive brand advocacy in hospitality consumers through corporate social responsibility
Tourism and hospitality are at a critical crossroads that offer great economic potential but
also pose significant challenges, including market complexity and intense competition …
also pose significant challenges, including market complexity and intense competition …
[HTML][HTML] Consumers' Continued Intention to Use Online-to-Offline (O2O) Services in Omnichannel Retail: Differences between To-Shop and To-Home Models
Online-to-offline (O2O) commerce is a specific form of omnichannel retailing, wherein
consumers search and purchase online and then consume offline. There are many different …
consumers search and purchase online and then consume offline. There are many different …
[HTML][HTML] Do consumers continue to use O2O food delivery services in the post-pandemic era? Roles of sedentary lifestyle
Online-to-offline food delivery (O2OFD) services have become popular worldwide, and
consumers' O2OFD usage and sedentary behavior have increased during the COVID-19 …
consumers' O2OFD usage and sedentary behavior have increased during the COVID-19 …
[HTML][HTML] Social Commerce and Purchase Intention: A Brief Look at the Last Decade by Bibliometrics
C Dincer, B Dincer - Sustainability, 2023 - mdpi.com
Over the last decade, the development of smartphones, social networking sites, and
applications led to a rise in social commerce, a new way for companies and individuals to …
applications led to a rise in social commerce, a new way for companies and individuals to …
The effect of innovation on competitive advantage and SMEs performance in Vietnam: the moderating role of customer orientation
K DP Tran, T Vo TN, T Thai NB - International Journal of Innovation …, 2023 - emerald.com
Purpose The purpose of this paper is to find out how absorptive capacity (AC), leadership
capacity (LC) and government support (GS) affect small and medium enterprises (SMEs) …
capacity (LC) and government support (GS) affect small and medium enterprises (SMEs) …
Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy
AHPK Putra - International Review of Management and …, 2024 - econjournals.com.tr
This bibliometric study comprehensively analyses the scholarly landscape surrounding
Online-to-Offline (O2O) commerce from 2006 to 2023. Through a systematic review of …
Online-to-Offline (O2O) commerce from 2006 to 2023. Through a systematic review of …
Does the new entrant eat my pie or enlarge my pie? Market entry investigation in the online-to-offline on-demand context
H Dai, L Ta, X Xu - Decision Support Systems, 2023 - Elsevier
The facilitation of information technology has led to the rapid development of online-to-
offline commerce, and this mode is attracting increasing businesses to enter the market. Its …
offline commerce, and this mode is attracting increasing businesses to enter the market. Its …