Dampak Content Marketing, E-Service Quality, Dan Brand Awareness Terhadap Keputusan Pembelian Produk Barenbliss Pada E-Commerce Shopee Di Sidoarjo
FN Hidayati, DK Sari, M Hariasih - Jurnal Ilmiah Ekonomi Dan …, 2024 - journal.unilak.ac.id
The increasing demand for cosmetics and the trend of online shopping through e-commerce
have led many cosmetic brands to compete to drive purchasing decisions. This study aims to …
have led many cosmetic brands to compete to drive purchasing decisions. This study aims to …
Consumer Purchase Decisions in Tiktok Live: Analyzing the Role of Influencer Credibility, Immersion, and Engagement
A Rimbasari, A Thahira - CAPITAL: Jurnal Ekonomi dan …, 2024 - e-journal.unipma.ac.id
This study examines the impact of influencer credibility, immersion, and involvement on
purchase decisions through TikTok Live. Employing a quantitative method, the research …
purchase decisions through TikTok Live. Employing a quantitative method, the research …
The Impact Of Content marketing, E-Service Quality, And Brand Awareness On Barenbliss Product Purchasing Decisions On Shopee E-Commerce In Sidoarjo …
FN Hidayati, DK Sari - archive.umsida.ac.id
The increasing demand for cosmetics and the trend of online shopping through e-commerce
have led many cosmetic brands to compete to drive purchasing decisions. This study aims to …
have led many cosmetic brands to compete to drive purchasing decisions. This study aims to …
Effect of Electronic Word of Mouth, Discounted Prices and Bundling Packages on Consumer Purchase Decisions at Atika MUA Beauty Studio: Pengaruh Electronic …
AH Afifah, S Sumartik - archive.umsida.ac.id
The aim of this study is to investigate whether electronic word of mouth, price reductions,
and bundled packages collectively and individually impact purchasing choices. Data for this …
and bundled packages collectively and individually impact purchasing choices. Data for this …