Purpose The purpose of this paper is to examine the purchase intention in the case of
smartphone advertising, which is unlike any other advertising media. Design/methodology …

Although many studies have contributed to the culturally symbolic brands evaluation, it has
been difficult to fully explain the excessive consumption or herd behavior occurring in a …

Consumers perceive brand quality from the country of origin of the brand. Global business
ecosystems represent multiple countries such as the country of the keystone company and …

Pre-leisure trip planning is often lengthy, and its consideration shifts from fantasy to reality.
Using overseas international cities as the destination, and through destination image …

Medical tourism is a high-involvement and high-risk service. Because of these
characteristics, consumers make decisions either by increasing benefit or by reducing risk …

Delivering rich information is the key success factor for service business websites.
Numerous studies have investigated useful guidelines to deliver rich information. The …

This study applies and builds on Davis and Rigaux's (J Consum Res 1 (1): 51–62, 1974)
triangle of spousal dominance styles of family purchase decisions. We explored …

Purpose The purpose of this study is aimed at analysing the contributors of consumer
confusion from the perspective of both information providers and recipients …

Method. A questionnaire was used to gather data from visitors who had visited Hualien, a
well-known Taiwanese tourist destination, and had used online websites to look for …

This study examines consumers' perceived quality of multinational products depending on
the country of manufacture. Multinational products can be high-or low-involvement products …