Hybrid sales structures in the age of e-commerce

P Thaichon, J Surachartkumtonkun… - Journal of Personal …, 2018 - Taylor & Francis
Sales organizations continue to exhibit meaningful changes in their structures during the e-
commerce era. This article examines the impact of Internet technology on the evolution of …

Effective interpersonal listening and personal selling

SB Castleberry, CD Shepherd - Journal of Personal Selling & …, 1993 - Taylor & Francis
Although widely recognized as essential to success, little research has focused on effective
listening skills in the personal selling context. This paper reviews effective listening as seen …

Technostress: negative effect on performance and possible mitigations

M Tarafdar, EB Pullins… - Information Systems …, 2015 - Wiley Online Library
We investigate the effect of conditions that create technostress, on technology‐enabled
innovation, technology‐enabled performance and overall performance. We further look at …

The SOCO scale: A measure of the customer orientation of salespeople

R Saxe, BA Weitz - Journal of marketing research, 1982 - journals.sagepub.com
The concept of customer orientation in salespeople is defined, a scale is developed to
measure the degree to which salespeople engage in customer-oriented selling, and the …

The role of products as social stimuli: A symbolic interactionism perspective

MR Solomon - Journal of Consumer research, 1983 - academic.oup.com
Most empirical work on product symbolism has paid relatively little attention to how products
are used by consumers in everyday social life. This paper argues that the subjective …

Learning orientation, working smart, and effective selling

H Sujan, BA Weitz, N Kumar - Journal of marketing, 1994 - journals.sagepub.com
Learning and performance goal orientations, two motivational orientations that guide
salespeople's behavior, are related to working smart and hard. Working smart is defined as …

Organizational citizenship behaviors and sales unit effectiveness

PM Posdakoff, SB MacKenzie - Journal of marketing …, 1994 - journals.sagepub.com
Organizational citizenship behaviors (OCBs) are defined as discretionary, extra-role
behaviors on the part of a salesperson that have been shown to influence managers' …

Adaptive selling: Conceptualization, measurement, and nomological validity

RL Spiro, BA Weitz - Journal of marketing Research, 1990 - journals.sagepub.com
A 16-item scale is developed to measure the degree to which salespeople practice adaptive
selling—the degree to which they alter their sales presentation across and during customer …

Knowledge, motivation, and adaptive behavior: A framework for improving selling effectiveness

BA Weitz, H Sujan, M Sujan - Journal of marketing, 1986 - journals.sagepub.com
The authors propose that adaptive selling is influenced by salespeople's knowledge of
customer types and sales strategies as well as their motivation to alter the direction of their …

Increasing resilience by creating an adaptive salesforce

A Sharma, D Rangarajan, B Paesbrugghe - Industrial Marketing …, 2020 - Elsevier
During disruptions such as the COVID-19 pandemic, the resilience of any commercial
organization becomes a critical characteristic. This paper examines the flexibility of the sales …