Individual differences in competent consumer choice: the role of cognitive reflection and numeracy skills
In this paper, we investigate whether cognitive reflection and numeracy skills affect the
quality of the consumers' decision-making process in a purchase decision context. In a first …
quality of the consumers' decision-making process in a purchase decision context. In a first …
The interaction between frames and numeracy in the evaluation of price reductions
In this study we examine two factors which strongly influence the perception of the value of a
discount: its presentation format and numeracy (the ability to use and attach meaning to …
discount: its presentation format and numeracy (the ability to use and attach meaning to …