There has been a recent swell of interest in marketing as well as psychology pertaining to
the role of sensory experiences in judgment and decision making. Within marketing, the field …

Counter to the traditional assumption of neoclassical economics that individuals are rational
Homo oeconomici that always seek to maximize their utility and follow their 'true'preferences …

Research in dark tourism has been ongoing for over two decades. Although in practice,
many dark tourism destinations adjusted the lighting of the display environment to influence …

Emotions and temperature are closely related through embodied processes, and people
seem to associate temperature concepts with emotions. While this relationship is often …

Store atmospheres are inherently multisensory and constitute an important driver of
consumer behaviour. The research suggests that background music (as one element of the …

Purpose Drawing on embodied cognition theory, this study examined the impact of midair,
gesture-based somatosensory augmented reality (AR) experience on consumer delight and …

With the increase in weather's unpredictability, the retail industry has been actively
integrating weather data to make more informed decisions. However, knowledge about the …

Store design involuntarily affects consumer's thoughts and behaviors. Retailers use color
and material to project a certain visual, modifying the environmental perceptions of a …

Managers often use music as a marketing tool. For example, in advertising, they use music
to intensify emotions; in service settings, they use slow music to boost relaxation and …

Embodied cognition is a research program comprising an array of methods from diverse
theoretical fields (eg, philosophy, neuroscience, psychology, etc.) held together by the key …