In the recent years, the influence of celebrity in promoting a brand is promising. Without a
doubt, celebrity endorsement will boost business brand awareness with an endorsement …

International Data Corporation (IDC) stated that the market share of smart phones in
Indonesia is very large with Samsung in the top rank. More and more smartphone brands in …

The work described in this paper investigates the impact of cause-related marketing on
brand image and loyalty from the perspective of international fast-food chains. Fourteen …

Customer loyalty is considered to be a key ingredient in enhancing the survival of
businesses especially in the situations faced by highly competitive industries. This study …

Purpose of the study: This study stresses the vital role of pink marketing in the creation of
women loyalty. The study revolves around the fundamental question: Does the pink …

Brand is regarded as one of the most important assets of a company and plays a key role in
its success. Among various dimensions mentioned for brand, in this survey the brand image …

This study aims to determine the effect of brand image and customer relationship
management on customers' loyalty directly or through customer satisfaction. This study uses …

This study analyses the relationship between the different components of the retailer's brand
equity, as well as the influence that the use of Internet has on the formation of retailer's brand …

Facebook has become an important platform for a brand–consumer relationship channel.
The current study investigates the influence of perceived socialness and its effect on …

This study addresses the challenges faced by the fashion industry and its consumers in
relation to sustainability and the circular economy in a digital age, relating them to the …