Purpose This study aims to explore the preparedness and the recovery/rebuilding activities
or strategies adopted by the respondents during the phases of natural disaster/crisis in …

Billion-dollar disasters are projected to increase at a statistically significant rate of 5%
annually. Crises affect the viability and lucrativeness of tourism business and implicate …

Since introducing the concept integrated marketing communications (IMC) in the
communication field, researchers and practitioners admitted to the interdisciplinary nature of …