The marketing mix (MM) is an integral part of a firm's marketing strategy sitting at the nexus
between a company and the marketplace. As such, it evolves together with the marketplace …

Over the past fifty years, research on private label brand management has been growing
substantially. To understand what we have learned from the previously conducted research …

Modern day store brands (SB) or private labels (PL), now also popularly called private
brands, are brands generally owned and marketed by retailers. They have been active on …

Marketing academics are keenly aware of the seismic shifts in today's marketing
environment caused by digital (dis) intermediation. In this article, we discuss four types of …

Purpose Vertical line extension is an attractive growth strategy that allows brands to address
heterogeneous consumer needs and react to competitive pressure. The purpose of this …

Within the current economic context, store brands play an important role in differentiation
strategies based on assortment and positioning in terms of distributor prices. To begin with …

Seller marketing capability and brand reputation are central to firm performance and
customer behaviors. However, little is known about how these two dimensions matter in the …

Private labels or store brands have witnessed considerable growth in the last few decades,
especially in grocery products. However, market shares of store brand vary considerably …

For more than two decades, knowledge management (KM) has been examined in the
literature and considered a basic factor in business management. The purpose of this article …

Recent empirical evidence regarding the relationship between store brand purchase and
store loyalty suggests a nonmonotonic relationship (inverted U): positive up to a certain store …