Purpose This study aims to answer an important question of how brand-related
communications, including advertising and sales promotion contents, which are …

Positioning – a literature review | Emerald Insight Books and journals Case studies Expert
Briefings Open Access Publish with us Advanced search Positioning – a literature review …

The effect of brand experiences on brand loyalty through perceived quality and brand trust: a
study on sports consumers | Emerald Insight Books and journals Case studies Expert Briefings …

The influence of perceived social media marketing elements on consumer–brand engagement
and brand knowledge | Emerald Insight Books and journals Case studies Expert Briefings …

Consumers increasingly use social media brand communities to gather information about
brands and to inform their purchase decisions. Building on uses and gratifications theory …

Purpose This research aims to explore the impact of social media marketing (SMM) activities
on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand …

This research aimed to identify structural associations among image, satisfaction, trust,
lovemarks (love and respect for a particular brand) and brand loyalty for name-brand coffee …

Özet Bu araştırmanın amacı, sosyal medya pazarlama aktivitelerinin marka bilinirliğine,
marka imajına ve marka sadakatine etkisini incelemektir. Buna ek olarak, araştırmada …

Consumption of luxury brands has been rising significantly, particularly in emerging
economies. While some aspects of luxury consumption may be consistent across cultural …

Despite the widely acknowledged benefits of digital marketing, many B2B SMEs have been
slow to adopt these practices. These firms' characteristics and ways of working mean that …