This study explores the role of artificial intelligence (AI) in digital marketing strategy and its
benefits. AI is a technology that enables computers or machines to process information and …

The existence of Blimbingsari beach as a buffer tourism in the central Banyuwangi area, has
decreased visitor interest every year. The decline is caused by 3 most pressing problems …

Purpose–The travel and hotel industry is undergoing significant shifts influenced by the
digital revolution, evolving sustainable development practices, and changing tourist …

Purpose The use of smartphone applications is the primary means by which modern
technology improves the experiences of tourists in the tourism industry by bringing novel …

Purpose Provides an overview of the article collection in this theme issue that explores the
concept of “smart tourism” and in particular, developments and issues that are important for …

Purpose This study aims to provide a summary of the key outcomes and reflections related
to the theme issue question,“Smart tourism: what developments and issues are important to …

Tourism is an important sector, serving as an avenue to show the natural resources of a
country and inhabitants' hospitality. This sector creates several opportunities for building a …

The purpose of the paper is the examination and presentation of the various challenges and
perspectives of the implementation of Digital Innovation in the Tourism Sector, following the …

The purpose of this paper can be more focused and informative to provide a better
understanding of the concept of AI in the context of marketing, references derived from …

The promotion of decent work plays a central role in the transformation of tourism into a
sustainable activity. The literature on this topic has multiplied, but it is imperative to pay more …