Defining brand identity through a kansei-experience approach, the creation of the Experience Framework Boards (EFB)
D Esquivel Elizondo, C Bouchard… - Journal of Integrated …, 2016 - content.iospress.com
Most of our significant products refer to a brand which influences our purchase decisions,
the degree of attachment to a product and impacts the outcome of the user experience …
the degree of attachment to a product and impacts the outcome of the user experience …
Emociones específicas en la interacción persona-producto: un método de identificación causal
JCO Nicolás, IH López - Economía Creativa, 2018 - ciecpress.centro.edu.mx
Resumen sta investigación presenta y valida un método cualitativo para identificar las
causas que estimulan emociones particulares en la interacción persona-producto. El …
causas que estimulan emociones particulares en la interacción persona-producto. El …
[PDF][PDF] Irma Hernández López
JCO Nicolás - academia.edu
This research presents and validates a qualitative method that identifies eliciting causes of
particular emotions in the user-product interaction. To fulfil our aim a four-step study was …
particular emotions in the user-product interaction. To fulfil our aim a four-step study was …