This research is a comparative study that aims to compare sales results using the sales
media of TikTok and Shopee shops to SMEs located in Kudus City in May, June and July …

Abstract Changes in marketing behavior from conventional to digital are not matched by the
existence of MSME players who use digital marketing, even though MSMEs are believed to …

The aim of this study was to identify the factors influencing impulse buying among
Generation Z Muslims in Kudus Regency. The research was conducted on the Generation Z …

Data penelitian ini menggunakan data primer berupa kuesioner kepada 100 responden
yang berasal dari pelanggan atau komunitas minuman boba di perusahaan AUS. Metode …

Currently online shopping is getting more and more attention from students, the number is
very large. One of the most popular types of e-commerce stores is the Shopee paylater. With …

Juvenile delinquency behavior is one that is contrary to accepted social customs. The
inability of adolescents to go through physical and psychological growth is what causes …

Penelitian ini bertujuan untuk mengetahui Kualitas Situs Web, Kualitas Informasi dan
Kepercayaan Pembeli terhadap Keputusan Pembelian pada online shop Shopee di DKI …

Abstract Micro, Small and Medium Enterprises (UMKM) processed chocolate need a SWOT
development strategy to develop. The drawbacks of limited capital and lack of innovation …

Digital transformation has become a crucial element in the growth and development strategy
of marketplace applications in the modern era. This article reviews the efforts of digital …

Payment methods usage has advanced significantly. In an effort to limit the spread of the
Covid-19 virus, which may attach to paper money as a method of payment, this research …