Purpose This study aims to answer two important questions:(1) Whether companies should
reduce or increase the marketing expenses to face the recession caused by COVID-19? and …

Grounded in resource-based theory (RBT), our study analyzes the conditions that drive the
effect of corporate brand on firm performance. Using a five-year panel of Spanish hotels, our …

The current study assesses the impacts of the coronavirus (COVID-19) pandemic on tourism
workers in Jordan between mid-March 2020 and June 2021 by investigating corona threats …

Marketing techniques are well-accepted practices in today's nonprofit organizations. Still,
existing research on nonprofit marketing focuses on a small number of cases, and little is …

The current study examines how corporate advertising efficiency (estimated using data
envelopment analysis) is impacted during economic recessions. The study then investigates …

A management company takes care of the day-to-day operations of a hotel and thus has a
great amount of influence on the hotel's financial performance. Adopting models from …

There is a new wave of mixed development where luxury hotels come with condominium
units, though this type of diversification has gained scant attention. Prior hospitality literature …

As Europe prepares itself for a new downturn, this paper proposes to examine the
determinants of hotel Revenue per Available Room (RevPAR) through literature review, and …

The body of work investigating marketing and strategic initiatives based on the marketing
mix to enhance hospitality organizations' performance has grown considerably over the last …

Previous research regarding the costs and benefits of hotel room rate discounting during
recessionary times has produced mixed results and recommendations. However, it has …