Internet merupakan salah satu contoh teknologi infomasi di era industri 4.0 ini yang
memberikan banyak keuntungan tetapi juga tantangan bagi para pelaku bisnis untuk …

Dampak Covid-19 sangat berimbas pada sektor perekonomian kecil. Usaha masyarakat
kecil dan menengah (UMKM) di kampung KB layang-layang sangat sulit mempertahankan …

This study investigates the utilization impact of Instagram on restaurants' brand management
in emerging economies, particularly in the capital of Lebanon, Beirut. Instagram utilization …

In highly competitive markets corporate executives are looking for new ways to make people
aware of their products and improve their brand. To achieve this goal, they use various …

Tren penggunaan media sosial semakin meningkat dan menjangkau berbagai macam
aspek kehidupan seperti aspek sosial budaya politik dan ekonomi suatu bangsa, tidak …

This study was conducted toinvestigate the impact of Social Media Marketing on Small
Businesses' Sales Performance: A Case of Women Clothing Stores in Nyamagana District …

Nowadays, digital communication helps people to establish contact quickly and
conveniently, to convey their message, ideas, the vision of the world to a wide audience. In …

Along with the growth of times like today, where communication and information technology
continues to develop, the internet has become a trend for many consumers before making a …

Online business competition (E-Commerce) in the business ecosystem has been massive
because of its promising market potential. Instagram is a type of social media that is present …

The purpose of marketing is to attract consumers to promote the buying and selling of
services in an organization. Marketing involves different tactics, schemes, and practices …