Because music holds a strong power over people, and its impact on consumers is relatively
direct, it is invariably an interesting medium for marketers. Although Sonic Branding …

The fashion products are believed that reinforce the inequities, exploit workers, spur
resource use, increase environmental impact, and generate waste. Sustainability has been …

Purpose–For the purpose of reconsidering arts marketing methodologies, this paper seeks
to contemplate the axiomatic foundations of alternative arts marketing scholarship, to ask …

Purpose This paper aims to address the emerging post-millennium trends in co-creational
marketing, in the context of how these trends apply to the recorded and live sectors of the …

Kültür kavramının yaygın tanımındaki “maddî ve manevî unsurlar” içerisinde yer alan ve bir
toplumu-estetik anlayışı, hayatı yorumlayış biçimi ve kullanılan çalgıların çeşitliliği …

Purpose–To investigate the degree to which products, images, and activities associated with
a popular culture supports and sustains brands associated with that culture, with particular …

Working in marketing groups within business/management schools, sharing a common
research interest in music, and being conscious that a large part of human activity around …

In the realm of sports team branding, the efficacy of brand anthems remains an unexplored
yet crucial dimension. This study investigates the impact of musical congruity in distinct …

This paper considers the impact of the celebrity artist on the associated production and
consumption activities. It also considers the role which entrepreneurial marketing plays in …

Purpose The purpose of this paper is to address the question of cultural production,
consumption and intermediation in the context of digital music. Design/methodology …