Consumer vulnerability (CV) has evolved into an important management research field over
the past two decades. The CV field (hereafter, the field) merits evaluation of its present state …

Purpose–The purpose of this paper is to bring international marketing and consumer
research attention to multicultural marketplaces as a new focal research lens. It develops a …

Grounded in work on geography and markets, this article offers a conceptual framework to
study the dynamics of markets through a spatial lens. The characteristics of four key spatial …

As modern societies have become increasingly diverse, we witness elevated tensions
between different cultural groups. Through spaces and representations they create …

Marketing has historically been entangled with the study of geography, which has become a
very popular focus in the marketing literature nowadays. However, spatially-oriented …

Purpose Social media has transformed communication possibilities for immigrant
consumers with their home country in their acculturation efforts. However, the acculturative …

Adopting an acculturation perspective, this article explicates the duality of young British
South Asian adults' cultural dispositions. In so doing, it examines the complex dialectic …

In her article entitled “The one-billion-plus marginalization: Toward a scholarly
understanding of Islamic consumers”, El-Bassiouny (2014) attempts to provide “a …

Purpose The purpose of this paper is to examine how young British South Asian adults' dual
cultural identity is exhibited and reaffirmed through the appropriation of selfies …

Identifying the “religion–ethnicity–well-being” nexus as an understudied topic in marketing
and consumer behavior research, we propose three main trajectories for future research …