Consumption of luxury brands has been rising significantly, particularly in emerging
economies. While some aspects of luxury consumption may be consistent across cultural …

Basic cognitive research can help to explain our response to wine, and the myriad factors
that affect it. Wine is a complex, culture-laden, multisensory stimulus, and our …

Producers often utilise some of the many available yeast species and strains in the making
of fermented alcoholic beverages in order to augment flavours, aromas, acids and textural …

Purpose The purpose of this paper is to investigate the influence that social media usage
has on the online purchases of wine and to examine whether objective and subjective …

We examine the interaction effects of linguistic style and verification of online reviews in
terms of their valence on purchase intention for search and experiential products. We adopt …

Purpose The purpose of the present study is to examine the effect of organic food
certification labels of different third-party verification institutions on consumers' choice of …

Wine is a prolific, but complex and information-intensive product, so it is important for
marketers to understand the behaviors and characteristics of different wine market …

Music and wine tasting: an experimental neuromarketing study | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Music …

Wine consumer lifestyle segmentation has been widely studied; however, most studies have
solely utilised online surveys. This work investigated the impact of context on wine consumer …

This study advances the field of sustainability and origin-related attributes with an analysis of
the role of a carbon reduction claim in consumer choice when it is labelled in conjunction …