Exploring the Challenges of Industry 4.0 Adoption in the FMCG Sector: Implications for Resilient Supply Chain in Emerging Economy

MS Shakur, M Lubaba, B Debnath, ABMM Bari… - Logistics, 2024 - mdpi.com
Background: Fast-moving consumer goods (FMCG) supply chains are experiencing various
challenges due to the interactions between consumers and decision-makers during physical …

Stormy sales: the influence of weather expectations on FMCG consumption

CM Ho, KC Ko, S Liu, CC Wu - Journal of Product & Brand …, 2024 - emerald.com
Purpose This study aims to understand the impact of extreme weather events on fast-moving
consumer goods (FMCG) consumption and to examine the role of anticipated product …

[HTML][HTML] A Deep Reinforcement Learning-Based Dynamic Replenishment Approach for Multi-Echelon Inventory Considering Cost Optimization

Y Zhang, L He, J Zheng - Electronics, 2024 - mdpi.com
In the fast-moving consumer goods (FMCG) industry, inventory management is a critical
component of supply chain management because it directly impacts cost efficiency and …

Economic contractions and effectiveness of marketing activities: a case from the automotive industry

N Uray, F Ülengin, B Ulengin, H Beyhan… - Journal of Marketing …, 2024 - Springer
Environmental and market factors play an essential role in shaping the evaluation of the
strategy and performance of organizations as well as moderating these relationships. This …

[图书][B] Exploring Firm Strategic Orientations: A Complementarity Perspective

V Chernetsky - 2023 - search.proquest.com
A firm's strategic orientation is a critical component of its organizational culture as it shapes
its strategies, operations, and performance. Firms face meaningful trade-offs when they …

Naudotų automobilių rinką veikiančių veiksnių vertinimas

T Dumbliauskas - 2025 - epubl.ktu.edu
Abstract [eng] This work is dedicated to the investigation of the used car market and the
evaluation of its influencing factors. Using statistical data and scientific literature, an initial …

[PDF][PDF] INFLUENCE OF VEHICLE MATRIX ON FMCG RETAILERS'BUYING INTENTION

PK Padhi - International Journal of Marketing Management, 2024 - ijmm.in
In FMCG sector, the bit plan is the main strategy to cater in the field. The salesperson as a
ordertaker and order giver, touches at least 50 to 60 bits in a route daily basis. The orders …