The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

In order to achieve sustainable development to protect the environment and society, an
increasing number of scholars have conducted in-depth research on green marketing and …

The global inclination toward organic and chemical-free products is increasing. It is mainly
due to the growing demand for healthier food, environmental awareness and consideration …

Several models have previously been proposed, suggesting factors influencing customers'
citizenship behaviours against the background of the need to care for the environment. The …

Increasing interests in the development of green purchase intentions have elevated the
importance of theories that explain the relationships between attitudes and intentions. The …

The purpose of this study is to understand and add to the growing literature on generation
Y's green behaviour on green products. It also validates the extended theory of planned …

This study explores the interaction between environmental consciousness and sustainable
food attributes as predictors in the market segmentation process for sustainable foods with …

Recent decades have witnessed considerable research advances on the relationship
between sustainable product attributes and consumer decision-making. However, despite …

In the last few decades, humans have consumed more resources than in all of previous
history. Hence, we are living in times in which the topic of environmental protection is a …

Purpose Green consumption is fundamental to sustainable development, as it involves
adopting practices and technologies that reduce the environmental impact of human …