Although the number of empirical applications of partial least–squares structural equation
modeling (PLS-SEM) in tourism has increased in the last two years, Assaker, Huang, and …

Purpose The purpose of this study is to organize and analyze the existing literature on co-
creation in tourism to identify the state-of-the-art studies and the research gap in this field …

Drawing on a service-dominant (SD) logic perspective, this study identifies key antecedents
and consequences of tourism customer engagement, which remain nebulous to date. We …

Though prior research has addressed the role of virtual reality (VR) in tourism, the dynamics
and consequences characterizing tourists' VR-based brand engagement, which has grown …

Strategic Management for Tourism, Hospitality and Events is the must-have text for students
approaching this subject for the first time. It introduces students to fundamental strategic …

Purpose The business ambiguity because of COVID-19 has brought the tourism industry
under stress. Using the service-dominant-logic and elaboration-likelihood-model, this study …

This ethnographic study concentrates on the co-creation of experiential value between the
tourist and tour guide in a single historic tourism site; Huntingdon Castle, Ireland. Built upon …

Although consumer-brand-engagement (CBE) and consumer-brand-experience (CBX) are
identified as important research priorities, empirically based insights regarding their …

Purpose This study analyses the dimensions of cocreation in on-site food-related activities.
Design/methodology/approach A systematic literature review was conducted in two …

Purpose This study explored the role of market mavens for young tourists and existential
authenticity for young tourist co-creation experience. It determines intentions to revisit and …