The e-CRM application has currently offered benefits for companies in different business
sectors, especially in hospitality industry. The objective of this paper is to investigate the …

This study evaluated the relationships among variables in electronic customer relationship
management (e-CRM) success. The purpose of this paper is to examine the effect of …

This study examined the impact of E-CRM on customer loyalty with the mediating effect of
customer satisfaction in the banking industry. Customer satisfaction is important for loyalty …

The evolution of digital technologies and connectivity has led to a massive increase in data
generation by organizations, reassessing the effectiveness of the traditional approaches to …

New technologies are making industries and firms alter their main processes into digital
processes for realizing sustainable marketing objectives in the digitalization age. Therefore …

Purpose This study aims to examine the relationship between operational CRM
technologies, human CRM resources, organizational CRM resources and customer …

This paper undertakes a comprehensive analysis of the cutting-edge maneuvers in
Electronic Customer Relationship Management e-CRM in an e-commerce context …

Sustainable development integrates business, environmental, and social objectives into a
unified effort to achieve a common goal. Sustainable customer relationship management …

In this era of technology, electronic customer relationship management (E-CRM) is
becoming more prominently used by businesses in various industries. This chapter aims to …

This study aims to examine the impact of determinants on digital platform for disabled
people and their satisfaction. Data was gathered from 215 disabled people in Vietnam, and …