This paper focuses on the marketing of library services for optimum utilization of utilization of
information services and available products in the library. It is an attempt to increase the …

In an era marked by unprecedented technological advancement and rapid globalisation,
effective research information management (RIM) plays a pivotal role in shaping the …

The article focuses on how libraries adapt their services in response to the widespread
adoption of smartphone technology, with approximately 67% of the global population now …

Library services marketing is becoming increasingly crucial in today's digital age. As
libraries evolve to meet changing user needs, they must effectively promote their resources …

Abstract The emergence of Quick Response (QR) codes has revolutionized the way
information is accessed and shared in various domains. Libraries, as repositories of …

Libraries play a crucial role in providing their patrons access to information and resources. In
recent years, libraries have been utilising technology to enhance the user experience and …

This article delves into the pivotal role of knowledge management in academic libraries,
emphasising its importance in enhancing teaching, supporting research, and promoting …

Mixul de Marketing in Biblioteca - ce este si cum se aplica Page 1 37 CZU 027.7:339.138
MIXUL DE MARKETING ÎN BIBLIOTECĂ - CE ESTE ŞI CUM SE APLICĂ MARKETING MIX IN …