Purpose This study aims to broaden understanding of customer helping behaviour in the
banking environment and provide strategic direction for much-needed further research …

Purpose Corporate gift-giving and hospitality are some of the high-risk areas for corruption.
This paper aims to see comparisons between the Malaysian Ministerial Guidelines and the …

When consumers purchase gifts for others, their behaviors are different from those when
they buy something for themselves. The present study aims to understand the entire gift …

Purpose–The increasing number of people who search for and purchase gifts online
underscores the need to better understand the process of searching for gifts online. This …

In Myanmar, the demand for gold ornaments has been increasing after the global economic
crisis had less impact on gold prices. The purpose of this study was to investigate factors …

Shopping with Allah illustrates the ways in which religion is mobilised in package tourism
and how spiritual, economic and gendered practices are combined in a form of tourism …

The purpose of this research was to explore the gift-giving motives of migrants. The first
objective was to develop statistically validated measures of the motives in the context of …

본 연구는 소비자의 정체성과 일치하지 않는 선물하기 상황에서 선물을 주고받는 관계를
규정짓는 관계규범이 정체성 위협에 어떠한 영향을 미치는지 살펴보았다. 더 나아가 선물하기 …

This article aimed at examining the mediation role of reciprocal other-gift motivation and
pleasure in spending for other-gift in the effect of gratitude to other's support on the intent to …

Maintaining and expanding market share in Iran banking industry has become extremely
difficult. The interconnectedness of national and religious cultures as well as the personal …