Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm
Cause-related marketing and social marketing has gained prominence since 1998;
however, the field has been divergent and fragmented. Therefore, this paper aims to conduct …
however, the field has been divergent and fragmented. Therefore, this paper aims to conduct …
Factors influencing sponsorship effectiveness: A meta-analytic review and research synthesis
Sponsorship is a significant element of today's marketing communication. Nevertheless,
managers and researchers lack of systematic and integrative understanding of key factors …
managers and researchers lack of systematic and integrative understanding of key factors …
Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention
This study explores the evolution of Marketing 4.0 and empirically examines its impact on
customer satisfaction and purchase intention. Marketing 4.0, an upgrade to the previous …
customer satisfaction and purchase intention. Marketing 4.0, an upgrade to the previous …
Examining individuals' adoption of healthcare wearable devices: An empirical study from privacy calculus perspective
Background Wearable technology has shown the potential of improving healthcare
efficiency and reducing healthcare cost. Different from pioneering studies on healthcare …
efficiency and reducing healthcare cost. Different from pioneering studies on healthcare …
A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
This research investigates the moderating role of perceived risk in the relationship between
satisfaction, loyalty, and willingness to pay premium price (WTP). A total of 364 respondents …
satisfaction, loyalty, and willingness to pay premium price (WTP). A total of 364 respondents …
Social identity perspective on brand loyalty
This paper proposes a social identity perspective of customer–brand relationship and
integrates brand identity and identification with value, trust and satisfaction in predicting …
integrates brand identity and identification with value, trust and satisfaction in predicting …
Corporate social responsibility and customer-citizenship behaviors: The role of customer–company identification
Purpose This study aims to analyse a proposed model depicting the direct and indirect
relationship between consumer perceptions of corporate social responsibility (CSR) and …
relationship between consumer perceptions of corporate social responsibility (CSR) and …
Doing right leads to doing well: When the type of CSR and reputation interact to affect consumer evaluations of the firm
YS Lii, M Lee - Journal of business ethics, 2012 - Springer
This study investigates the efficacy of three corporate social responsibility (CSR) initiatives—
sponsorship, cause-related marketing (CRM), and philanthropy—on consumer–company …
sponsorship, cause-related marketing (CRM), and philanthropy—on consumer–company …
[PDF][PDF] Conceptualizing and measuring “corporate social advocacy” communication: Examining the impact on corporate financial performance
MD Dodd, DW Supa - Public relations journal, 2014 - researchgate.net
This research takes a two-fold approach to understanding organizational stances on social-
political issues (termed corporate social advocacy or CSA). First, CSA is conceptualized …
political issues (termed corporate social advocacy or CSA). First, CSA is conceptualized …
Consumers' identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media
Purpose This paper aims to examine relationships between consumer-brand identification
(CBI), brand prestige (BP), brand anthropomorphism (BA) and consumers' active …
(CBI), brand prestige (BP), brand anthropomorphism (BA) and consumers' active …