The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …
Social media influencer marketing: foundations, trends, and ways forward
The increasing use and effectiveness of social media influencers in marketing have
intrigued both academic scholars and industry professionals. To shed light on the …
intrigued both academic scholars and industry professionals. To shed light on the …
'You really are a great big sister'–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
This study examines the moderating role of audience comments in influencer marketing. A
YouTube vlog entry by a social media influencer featuring the endorsement of a brand was …
YouTube vlog entry by a social media influencer featuring the endorsement of a brand was …
[HTML][HTML] Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
LJ Cabeza-Ramírez, SM Sánchez-Cañizares… - … Forecasting and Social …, 2022 - Elsevier
The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …
been highlighted in recent literature on social media marketing. However, this literature has …
Who do you trust? The digital destruction of shared situational awareness and the COVID-19 infodemic
D Bunker - International Journal of Information Management, 2020 - Elsevier
Developments in centrally managed communications (eg Twitter, Facebook) and service (eg
Uber, airbnb) platforms, search engines and data aggregation (eg Google) as well as data …
Uber, airbnb) platforms, search engines and data aggregation (eg Google) as well as data …
Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same-vs. other-gender social media influencers on Instagram
Women largely dominate the influencer business, and previous studies often either have
focused on female social media influencers, or else matched the influencer's gender with the …
focused on female social media influencers, or else matched the influencer's gender with the …
How social media influencers' narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and …
Social media influencers (SMIs) are increasingly involving in influencer marketing to
promote products. However, there are both opportunities and issues with influencer …
promote products. However, there are both opportunities and issues with influencer …
Social media influencers' narrative strategies to create eWOM: A theoretical contribution
Social media influencers (SMIs) as significant stakeholders are increasingly collaborating
with brands to cultivate marketing campaigns. However, literature concerning the narrative …
with brands to cultivate marketing campaigns. However, literature concerning the narrative …
Sustainable fashion social media influencers and content creation calibration
J Jacobson, B Harrison - International Journal of advertising, 2022 - Taylor & Francis
Given the rise of social media, social media influencers have become an essential part of
marketing agencies' strategies. Advertisers seek to leverage influencers' large community of …
marketing agencies' strategies. Advertisers seek to leverage influencers' large community of …
Influencer marketing: brand control, commercial orientation and post credibility
FJ Martínez-López, R Anaya-Sánchez… - Journal of marketing …, 2020 - Taylor & Francis
Leveraging social media influencers allows companies to provide information on their
products in a more social and interactive way. Yet, scholarly research on the implications of …
products in a more social and interactive way. Yet, scholarly research on the implications of …