The purpose of this study is to develop a destination-branding model based on stakeholders'
interests. It is subsequently applied to a tourist destination, namely Castilla-La Mancha …

This study aims to discuss the destination branding of Indonesia using halal tourism
instruments to increase tourist arrivals, especially from the Middle East market, and make …

Destination branding has become an important trend in modern tourism. However, few
studies have explored the construct of destination brand identity. The purpose of this study is …

Every destination needs to create a unique identity to sustain competition. However, it is
difficult to create a destination identity between alternatives which share the same market …

Gastronomic identity is an important resource for destinations, and it may play a significant
role in creating the place's brand identity. Following the Social Identity Theory as applied to …

The links between tourism and events have expanded considerably and both of them now
stand among the largest and fastest growing industries in the global economy (Higham & …

This research paper is a summary of the arguments and counterarguments about the
scientific discussion on the issue of tourism marketing. The research aims at analysing …

The trend of destination branding is prominent in contemporary tourism. However, little
research has investigated the relationships between tourist perceptions of destination brand …

En el entorno turístico actual, la gestión de los intangibles territoriales y el desarrollo de
marcas-destino se han convertido en unos de los instrumentos estratégicos más …

The field of analysis of the paper is the destination and its management and marketing.
Particularly, the specific focus is on some strategic factors of destination marketing with …