Customer satisfaction management is increasing in importance within the insurance
industry. In particular, to define a customer-oriented strategy, installing digital applications …

Purpose The purpose of this paper is to look into the mechanism in which customers involve
themselves in omni-channel retail setting and use its advantages. Design/methodology …

The insurance sector provides protection to individuals and businesses against many types
of risks and also promotes economic growth, being an important source of long-term capital …

Purpose The purpose of this paper is to demonstrate the value of enriched customer data for
analytical customer relationship management (CRM) in the insurance sector. In this study …

In today's era of multichannel marketing, shoppers routinely use multiple channels in a
single shopping journey; however, many researchers also report a tendency among …

Purpose Over the last decade, technological and social trends have significantly influenced
the relationship between customers and insurers. New buying patterns, price comparison …

Customer relationship management and marketing analytics have become critical for non-
life insurers operating in highly competitive markets. As it is easier to develop an existing …

Die vorliegende Arbeit entstand am Lehrstuhl für Marketing und Handelsbetriebslehre der
Technischen Universität Chemnitz und wurde im Sommer 2018 von der Fakultät für …

Influencer Branding in der Versicherungswirtschaft Page 1 Influencer Branding in der
Versicherungswirtschaft Daniel Thiefes Page 2 Innovatives Markenmanagement Reihe …

Today's multichannel presence of insurance companies allows customers to perform
research and purchase of insurance products over multiple channels. Still, compared to …