Display advertising and brand awareness in search engines: Predicting the engagement of branded search traffic visitors

IC Drivas, DP Sakas, GA Giannakopoulos - Business Intelligence and …, 2021 - Springer
Display advertising constitutes one of the most efficient digital marketing strategies for the
development of organizations' brand awareness. Proper targeting of display ads campaigns …

Discovering personalized characteristic communities in attributed graphs

Y Niu, Y Li, P Karras, Y Wang… - 2024 IEEE 40th …, 2024 - ieeexplore.ieee.org
What is the widest community in which a person exercises a strong impact? Although
extensive attention has been devoted to searching communities containing given …

Strategic Aggressiveness and General Organizational Capability in Sport Businesses During the Period of Economic Crisis

C Kariofyllas, T Kriemadis, S Kariofyllas… - Business Intelligence and …, 2021 - Springer
The present study aims at examining the alignment between strategic aggressiveness and
general organizational capability in sport businesses during a period of economic crisis. A …

Инновационные тенденции в профессиональном образовании: аспект цифровизации

СБ Моргунова, ЖА Яруллина… - Информатизация …, 2021 - elibrary.ru
В статье рассмотрена роль включения информационных систем в образовательный
процесс. Приведен обзор некоторых исследований по внедрению педагогических …

Reengineering Energy Sector SMEs to Marketing via Backlinks and Domains Strategy

K Thanos, DS Giakomidou - International Conference on Business …, 2021 - Springer
The energy sector consists of big enterprises and organizations that transfer and produce
electricity. In this sector, various small and medium enterprises (SMEs) have emerged that …

SMEs' Reengineering to Marketing in Supply Chain Sector by Focusing on Website Improvement

K Thanos, DS Giakomidou - International Conference on Business …, 2021 - Springer
SMEs' sector has proven to be a key factor in world's economic performance, since it
represents the majority of modern businesses. SMEs in all market sectors are keen to apply …

The Impact of the Greek Economic Crisis in Financing SMEs in the Tourism Sector: An Empirical Investigation

K Toudas, A Gatze, P Boufounou, LA Galani - International Conference on …, 2021 - Springer
The economic crisis that has hit Greece in recent years has been a particularly decisive
factor in the country's economic and social life over the past decade. During the economic …

[PDF][PDF] Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Московский государственный …

СУ ЗАДАНИЕМ - 2015 - topuch.com
Федеральное государственное бюджетное образовательное учреждение высшего
профессионального образования «Московский государственный индустриальный …