Destination environmental problems are largely caused by tourists and residents, two of the
most important stakeholders in destination branding. Therefore, its solution depends on the …

This study investigates the transformative power of brand love in destinations recovering
from public health crises. Grounded in dual-process theory, it proposes a model to examine …

The highest level of the emotional connection of any person with a brand is considered
brand love. Brand love is the effect of a customer's long-term relationship with the brand. The …

Emotional branding is a powerful branding strategy that has a significant influence on
consumers final purchasing decisions, and marketers have used it extensively. The purpose …

Previous studies have investigated brand love in restaurants but have not considered the
dynamics of online reviews about restaurant brands. To fill this gap, this study aims to …

Consumer food perception refers to the complex and subjective way individuals view,
understand, and experience food. Consumers' responses to food are not only based on the …

In food technology, sensory technologies are essential for maintaining product quality,
consumer happiness, and safety. This chapter explores the legislative, safety, and ethical …

Buzz marketing, a fabricated type of word-of-mouth was used by Carasun, an Indonesian
sunscreen brand, in February 2022. The brand received a backlash after Indonesian …

Bakgrund: Influencer-och kändismarknadsföring är idag vanligt förekommande. Många
företag använder sig av denna marknadsföringsstrategi för att skapa ett större förtroende för …

Dans un contexte où de plus en plus de consommateurs exigent des organisations qu'elles
poursuivent leurs activités de façon éthique, les entreprises sont régulièrement touchées par …