The efficiency of mobile media richness across different stages of online consumer behavior
CH Tseng, LF Wei - International Journal of Information Management, 2020 - Elsevier
The popularity of mobile devices has ushered in the prosperity of mobile commerce, yet
research on mobile advertising and mobile marketing remains scant. Marketing ads …
research on mobile advertising and mobile marketing remains scant. Marketing ads …
TRENDS AND PATTERNS IN ONLINE PURCHASE DECISION RESEARCH A LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS
T Sulistyowati - ECOBISMA (JURNAL EKONOMI, BISNIS DAN …, 2024 - jurnal.ulb.ac.id
 The internet has transformed the way consumers make purchase decisions, and with the
increasing popularity of e-commerce, it has become vital to understand the factors that …
increasing popularity of e-commerce, it has become vital to understand the factors that …
Factors influencing user experience
T Semerádová, P Weinlich, T Semerádová… - Website Quality and …, 2020 - Springer
Online business, commonly referred to as e-commerce, describes the process of buying,
selling, and delivering services using electronic media. Because e-commerce relies most of …
selling, and delivering services using electronic media. Because e-commerce relies most of …
Verification of the compromise effect's suitability based on product features of automobiles
T Kato - Intelligent Decision Technologies: Proceedings of the …, 2021 - Springer
Compromise effect is a typical marketing measure that induces consumer cognitive bias.
When choices are presented in three grades, consumers tend to choose the middle grade …
When choices are presented in three grades, consumers tend to choose the middle grade …
The roles of consumer confusion, education, and age between word of mouth and impulsive purchase: A mediated moderation model
Y Song - 2021 International Conference on Information …, 2021 - ieeexplore.ieee.org
How to attract customers is still an old problem for convenience stores and researching
customers' consumption behavior is a vital factor. In mainland China and Taiwan, new …
customers' consumption behavior is a vital factor. In mainland China and Taiwan, new …
Training on web blog development and management in Gandus Village, Gandus District, Palembang City in the development of knowledge in the field of ICT
A Ibrahim, M Afrina, D Zamawi… - Jurnal Pengabdian dan …, 2022 - jppmi.ptti.web.id
One way to address the demand for digitally-based information dissemination is through ICT-
based training activities. It was a proposal from the Gandus community so that they could …
based training activities. It was a proposal from the Gandus community so that they could …
The impact of Instagram influencer posts on purchase intent Comparison verification with postings of official corporate accounts for cosmetics
C monet Mcglynn, T Katou - … of Annual Conference of Japan Society …, 2022 - jstage.jst.go.jp
Consumers trust influencers on social networking sites and use their advice to decide their
consumption behavior. Against this background, the scale of influencer marketing has been …
consumption behavior. Against this background, the scale of influencer marketing has been …
Kulina Digital Marcomm, Bring Back Marcomm to The Essential of Human Communication
E Sudiwijaya, K Ambardi - 4th International Conference on …, 2021 - atlantis-press.com
This study aims to describe the management of Kulina marketing communications that are
carried out digitally after re-branding in September 2017, The number of orders start to …
carried out digitally after re-branding in September 2017, The number of orders start to …
[引用][C] The The Influence of Self-Sufficiency, Information Seeking, and Knowledge Towards Smart Purchasing Behavior in Indonesia
RC Azzara, M Simanjuntak - Jurnal Aplikasi Bisnis dan Manajemen (JABM), 2023