This exploratory study examined the practice of public relations in Zimbabwe by surveying
and understanding public relations roles typically practiced by Zimbabwean PR …

The chapter explores how an African cultural humanist philosophy of Ubuntu, shared by
diverse countries representing Sub-Saharan Africa (SSA), could inform the region's public …

Purpose Much of public relations scholarship in the last three decades has been dominated
by discussions about best practices. Theories developed over the years have often been …

Only a handful of sub-Saharan nations have been studied in connection with public
relations, mainly Kenya, South Africa, and Nigeria. However, there has not been any …

The advent of social and digital media has influenced businesses and professions, including
public relations. Research on how social media influences public relations practice …

Public relations (PR) has been practiced actively in Africa for over half a century and
continues to develop thanks to globalization and digital evolution. Regardless, scholarship …

The focus of this chapter is to discuss the future of public relations in Africa and the
responsibilities of both practitioners and academics in contributing to the growth of …

Globally, the body of knowledge in public relations practice is more than half-century old.
Since the 1970s, when the first conceptual attempts at theory-building began, the corpus of …

This study investigated the extent and frequency of use of PR tools for enhancing healthcare
delivery to women of reproductive age from selected states in South-East Nigeria. The …

Abstract The role of Public Relations in Communication for businesses and organizations
cannot be underestimated especially in the 21st century when technology has become an …