Influencer marketing has become a dominant and targeted means for brands to connect with
consumers, but it also brings risks associated with influencer transgression and reputation …

As virtual agents become prevalent in many domains, virtual influencers have gone live on
social media platforms, integrating human networks and interacting with users. Building on …

Conversational agents (CAs) are natural language user interfaces that emulate human-to-
human communication. Because of this emulation, research on CAs is inseparably linked to …

Is it already the end of the influencers' era? More specifically the human influencers' era?
Indeed, AI-powered digital avatars called “virtual influencers” are replacing them as …

The increasing capabilities of conversational agents (CAs) offer manifold opportunities to
assist users in a variety of tasks. In an organizational context, particularly their potential to …

Abstract Conversational Artificial Intelligence (AI) is digital agents that interact with users by
natural language. To advance the understanding of trust in conversational AI, this study …

We conducted expert interviews and a consumer experiment to investigate practitioners' and
consumers' attitudes toward and adoption of virtual influencers to substitute human …

Artificial Intelligence (AI) is shaping marketing in an unprecedented way. Empowered by AI,
voice assistants are increasingly capable of speaking and listening like humans, offering a …

Virtual influencers (VIs) are computer-generated avatars whose purpose is to exert
influences on social media. The unique features of VIs have the potential to overcome …

In recent years, a new form of influencer marketing, led by virtual ambassadors has
appeared. Motivated by virtual influencers'(VI) potentials as corporate social responsibility …