Effects of hotels' corporate social responsibility (CSR) initiatives on green consumer behavior: Investigating the roles of consumer engagement, positive emotions, and …
Recently the hotel industry has been facing immense pressure from several stakeholders,
including the government, society, and consumers, to reduce the adverse impact of their …
including the government, society, and consumers, to reduce the adverse impact of their …
Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings
Purpose Engaging in webcare, ie responding to online reviews, can positively affect
consumer attitudes, intentions and behavior. Research is often scarce or inconsistent …
consumer attitudes, intentions and behavior. Research is often scarce or inconsistent …