As mass customization programs are becoming ever more common among luxury brands,
this study seeks to identify the dimensions of consumers' perceived value gained and to …

Even though consumer-to-consumer (C2C) electronic commerce (e-commerce) has been
found to be more popular, mainstream scholarship tends to focus on B2C e-commerce area …

Purpose The purpose of this paper is to study the underlying relationships among two
distinct forms of consumer values, namely, instrumental and terminal values, fashion …

The competition in the fashion retail industry is reaching new heights due to various
demands of the fashion consumers. As per the significant growth in the fashion retailing …

In recent years, mobile commerce (m-commerce) has experienced an extraordinary growth
in China. Apparel brands and retailers envision they will replicate the success they have …

This study examined one of the new consumption styles of modern consumers, subscription-
based online services (SOS), which is often called as box retailing. The purpose of this study …

E-mass customization has received much attention as it aims to increase brand performance
and preserve customer loyalty towards a brand by means of customer co-design and mass …

The theoretical understanding of peer-to-peer accommodation has received much attention
over the years; however, relatively little attention has been directed towards trust in the …

The objective of this study was to explore impacts and benefits of mass customized products
on emotional product attachment, favorable attitudes toward a mass customization program …

Purpose To examine the relationships among website design features, consumer
experience responses and patronage intention toward online mass customization (OMC) …