Factors influencing consumer forgiveness: a systematic literature review and directions for future research
Purpose Consumer forgiveness is an important concept in service failure and recovery
research. To advance knowledge and develop future research agenda in this domain, this …
research. To advance knowledge and develop future research agenda in this domain, this …
Impact of faith on food marketing and consumer behaviour: a review
S Santovito, R Campo, P Rosato, LD Khuc - British Food Journal, 2023 - emerald.com
Purpose The aim of this manuscript is to study the current scientific literature on food
marketing and religion, by giving an overview of current knowledge and the possible future …
marketing and religion, by giving an overview of current knowledge and the possible future …
Brand perception of halal tourism services and satisfaction: the mediating role of tourists' attitudes
The study aims to investigate the brand perception of halal product and services that
influence satisfaction in determining Muslim tourists' experience based on the brand equity …
influence satisfaction in determining Muslim tourists' experience based on the brand equity …
Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?
Purpose This research aims to examine the role of consumers' brand trust and attachment
on advocacy intention before and after the occurrence of brand misconduct in retail banking …
on advocacy intention before and after the occurrence of brand misconduct in retail banking …
Religious influences in unrestrained consumer behaviour
Religion is known for transforming human behaviour in many ways. This research
investigates the influence of religiosity on two unrestrained buying constructs; impulsive and …
investigates the influence of religiosity on two unrestrained buying constructs; impulsive and …
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions
F Septianto, J Kwon - International Journal of Research in Marketing, 2022 - Elsevier
Research on brand transgressions has suggested that when a brand is involved in a
transgression and perceived as harmful, consumers will punish the brand. The present …
transgression and perceived as harmful, consumers will punish the brand. The present …
Why do people initiate an online firestorm? The role of sadness, anger, and dislike
E Delgado-Ballester, I López-López… - … Journal of Electronic …, 2021 - Taylor & Francis
Brands have become the target of online collaborative attacks performed by networked
consumers who share negative brand content, leading to the so-called online firestorms …
consumers who share negative brand content, leading to the so-called online firestorms …
Spurring and sustaining online consumer activism: the role of cause support and brand relationship in microlevel action frames
Research suggests that social media consumer activism can be motivated through multiple
microlevel action frames (MAFs–or simply, microframes). In this study, we examine an online …
microlevel action frames (MAFs–or simply, microframes). In this study, we examine an online …
Reconceptualising brand transgressions in the context of sacred consumption: an institutional perspective
Purpose This research investigates how religion uniquely influences consumer behaviour
by exploring the dynamics when a brand transgression violates a religious norm …
by exploring the dynamics when a brand transgression violates a religious norm …
Examining brand transgression, behavioral responses and the mediating effect of perceived brand betrayal
N Rasouli, M Alimohammadirokni… - Consumer Behavior in …, 2023 - emerald.com
Purpose This study aims to investigate the effect of brand transgression severity on different
behavioral responses (BRs). In addition, the role of perceived brand betrayal (BB) is …
behavioral responses (BRs). In addition, the role of perceived brand betrayal (BB) is …